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Trustworthy Online Controlled Experiments
Artigo n.º: 20146171

Trustworthy Online Controlled Experiments

Artigo n.º: 20146171

AOA 44726

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O que se Destaca

In-Depth Methodology
This edition presents comprehensive methodologies for conducting reliable online experiments, enabling researchers to improve their experimental designs and outcomes significantly.
Practical Applications
It includes real-world applications that demonstrate effective execution, providing readers with actionable insights tailored for various fields involving online experimentation.
Expert Contributions
Featuring insights from leading experts, this edition ensures up-to-date knowledge in the field, fostering trust and reliability in study results tailored to contemporary digital engagement.

Detalhes do produto

Learn how to optimize product features, project efficiency, and revenue with trustworthy online controlled experiments. A comprehensive guide to AB testing for executives, leaders, researchers, and engineers. Shop at Ubuy Angola
  • Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests.A/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text -- Steve Blank, father of modern entrepreneurship, author of The Startup Owner's Manual and The Four Steps to the EpiphanyThis book is a great resource for executives, leaders, researchers or engineers looking to use online controlled experiments -- Harry Shum, Executive Vice President, Microsoft Artificial Intelligence and Research GroupA great book that is both rigorous and accessible. Readers will learn how to bring trustworthy controlled experiments, which have revolutionized internet product development, to their organizations -- Adam D'Angelo, Co-founder and CEO of Quora and prior CTO of Facebook Kohavi, Tang and Xu have a wealth of experience and excellent advice to convey, so the book has lots of practical real world examples and lessons learned over many years of the application of these techniques at scale. -- Jeff Dean, Google Senior Fellow, and SVP, Google ResearchThe secret sauce for a successful online business is experimentation. But it is a secret no longer. Here three masters of the art describe the ABCs of A/B testing so that you too can continuously improve your online services. -- Hal Varian, Chief Economist, Google, and author of Intermediate Microeconomics: A Modern ApproachThis is the new bible of how to get from data to decisions in the digital age. -- Scott Cook, Intuit Co-founder & Chairman of the executive committeeBased on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to Use the scientific method to evaluate hypotheses using controlled experiments. Define key metrics and ideally an Overall Evaluation Criterion. Test for trustworthiness of the results and alert experimentersto violated assumptions. Build a scalable platform that lowers the marginal cost of experiments close to zero. Avoid pitfalls like carryover effects and Twyman's law * Understand how statistical issues play out in practice.
Publisher Cambridge University Press
Publication date April 2, 2020
Edition 1st
Language English
Print length 290 pages
ISBN-10 1108724264
ISBN-13 978-1108724265
Item Weight 2.31 pounds (1.05 kg)
Dimensions 6 x 0.66 x 9 inches (15.2 x 1.7 x 22.9 cm)

Quem Deverá Comprar?

Suitable For
  • Researchers in Academia

    This book offers rigorous methodologies essential for conducting online experiments in academic research contexts.

  • Data Scientists

    Data scientists can benefit from the insights on experimentation rigor and statistical analysis tailored for online environments.

  • Product Managers

    Product managers seeking to improve user engagement through validated experiments will find practical techniques to enhance decision-making.

Not Suitable For
  • Beginners in Statistics

    Those without a statistical background might struggle with complex concepts and methodologies presented in the book.

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Data Mining Editorial Review

"Trustworthy Online Controlled Experiments (A Practical Guide to A/B Testing)" is a guide to AB testing suitable for people of all levels with good suggestions and advice on how to conduct A/B testing. The book provides good examples, but the technical part lacks detail and is sloppy. Although the book is a great reference for AB testing with useful insights into its pitfalls and challenges, some readers find that the content is superficial. It offers statistical content that could be more detailed and concise organizational content. Despite the flaws, this book covers AB testing topics such as creating metrics and answers industry-standard A/B testing questions. It is highly recommended for people interested in AB testing and CRO.

Avaliações e Classificações dos Clientes

4.7
583 classificações de clientes
  • 5 Estrela
    79%
  • 4 Estrela
    14%
  • 3 Estrela
    5%
  • 2 Estrela
    1%
  • 1 Estrela
    1%

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Prós

  • Good suggestions and advice on how to conduct AB testing
  • Covers AB testing topics such as creating metrics and answers industry-standard A/B testing questions
  • Provides useful industry insights with very little fluff
  • Highly recommended for people interested in AB testing and CRO

Contras

  • Technical part is lacking and sloppy

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